FUNDRAISING STATISTICS AND TRENDS
Across all the categories of fundraising statistics that we’ve examined, it’s clear that nonprofits of all sizes routinely leave a lot of potential revenue on the table. Philanthropic giving continues to grow, but organizations should be prepared to pursue new opportunities as they emerge. Demographic changes, growth in corporate giving trends, and the dominance of mobile web browsing must all be taken into account when developing updated fundraising strategies in the coming years.
Demographic Fundraising Statistics:
Donation revenue and interest in philanthropy continues to grow across the board, but it’s still essential that nonprofits prepare to adapt their strategies to shifting demographic preferences. Pursuing diverse engagement methods that include events and volunteer opportunities continues to be a smart move.
Online Fundraising Statistics:
Overall online revenue increased by 23% over the past year, up from 15%. Online donations to environmental and human rights-related missions grew the most, 34% and 37% respectively. 38% of online donors who made a gift in 2016 made another gift to that nonprofit the next year. Revenue from individual online gifts grew by 19% over the past year.
Mobile Fundraising Statistics:
Online donation pages had an average conversion rate of 8% on mobile devices last year, but the number of transactions completed through mobile devices increased by 50%. The number of donations completed through desktop browsers decreased by 10%. Half of all nonprofit website traffic last year came from mobile and tablet users. The share of desktop-based traffic decreased by 9% over the previous year.
Digital marketing for nonprofits has its high points and challenges. Content marketing, mainly through blogging and social media posts, represents an important opportunity for organizations to engage with their communities and grow their online visibility. Email, while still an effective and central digital marketing medium, requires more and more strategy.
IMPORTANCE OF THIS RESEARCH TO JAZZTOWN USA DEVELOPMENT LLC
The scope of these research is to give JAZZTOWN USA DEVELOPMENT LLC a general market view, trends and statistics of the services she is about to offer. Also, to see how it can turn the market table to its own favor, by using this analysis to gain edge in the industry.
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